Arizona DCS + DES
DES CASE STUDY
The Ask:
Arizona DCS and DES needed to spread the word on two critical initiatives: Work With Who You Love (supporting safe childcare) and Safe Sleep (reducing infant mortality). The mission? Create hands-on, community-driven activations that didn’t just raise awareness—but inspired action.
The Answer:
We hit the streets (and hospitals, schools, libraries, churches, and salons!) with a two-pronged approach. For Work With Who You Love, we brought the fun with Kona Ice pop-ups at local events and surprise donut drops at pediatric offices, libraries, and more. Meanwhile, our door-hanger crew spread the message across Yuma and beyond. For Safe Sleep, we ensured hospitals and new parents had the correct info at the right time. With trusted community voices leading the way, the campaign felt personal, honest, and impactful.
The Impact:
From posters and brochures to sweet surprises and Kona Ice on blistering days, we spread safety messages with heart—aching families in the most fun and meaningful way. With hundreds of touchpoints across Arizona, we turned awareness into action, ensuring families had the tools to keep their little ones safe. Sometimes, a simple act of kindness can make all the difference.
The Services:
- Secured + Negotiated Pop-up Activation Locations
- Managed Production
- Curated Custom Donut Treats
- Set Up + Strike
- Location Scout Services
- Permitting
- Managed Door Hanger Distribution
- Staffing
- Coordinated Community Voice Partnerships
