Deinde Beauty
Food Truck + Sampling Case Study
The Ask:
Deinde Beauty wanted a fresh, buzzworthy way to introduce its anti-inflammatory products to health-conscious consumers. The plan? A food truck takeover serving up gorgeous vegan tacos packed with glow-boosting ingredients. Our mission: turn mindful eating into a full-on beauty experience while building brand love in the wellness space.
The Answer:
We hit two hot spots—Silverlake Farmers Market and The Brig on Abbott Kinney—where the health-savvy and trendsetters gather. Guests indulged in turmeric-infused vegan tacos and refreshing Agua Frescas, all while soaking up the benefits of Deinde Beauty’s anti-inflammatory philosophy. Deinde branded, and true believers, staff distributed full-size samples, giving consumers a firsthand feel for the brand’s sensory magic. Plus, we created a dedicated space for product exploration, where guests could dive into and speak directly with brand, the textures, scents, and benefits of Deinde Beauty’s skincare. It wasn’t just about eating well—it was about feeling fabulous from the inside out.
The Impact:
Over two summer weekends, we served up 2,000+ tacos and 2,500+ agua frescas, sparking real connections with beauty-loving foodies. Social media buzzed with shares and snaps, and hands-on sampling left a lasting impression. Deinde Beauty didn’t just show up—it showed out, proving that beauty truly starts from within. 💛✨
The Services:
- Secure + Negotiated Food Truck
- Managed Production
- Curated Custom Taco + Beverage
- Set Up + Strike
- Location Scout Services
- Permitting
- Secured + Negotiated Location Fees
- Managed Sampling Distribution
- Staffing
