Dr. Pepper Tour & BYU
A Sip of Tradition, A Future at Baylor
The Ask:
Take Baylor University’s legendary ‘Dr. Pepper Hour’ on the road for a 12-week tour across Texas (Waco, Dallas, Austin, Houston, San Antonio). The mission? Boost brand awareness, serve up sweet nostalgia, and recruit high school students to choose Baylor as their future home.
The Answer:
We rolled out a mobile experience that blended Baylor pride with the perfect Dr. Pepper float. With a custom vehicle, a dedicated website for tour stops and visit requests, and a seamless partnership between field teams and recruiters, we turned snack time into a life decision.
The Impact:
Beyond the millions of impressions and engaged students, the custom website drove 87 hot leads from high school faculty and students. Dr. Pepper Hour wasn’t just a treat—it became a ticket to Baylor’s future.
19 events + 17 high schools + 1 Baylor football game + 1 news station, and the legendary Baylor Homecoming Parade
5,444 Dr. Pepper float samples served + 2,046 promo items distributed + 694 students scanned the QR code+ 449 students opted in for more info (hello, future Bears!)
The Services:
- Ideation
- Location + Scouting
- Staffing
- Fabrication
- Sampling
- Logistics Management
