Fiesta Insurance & Tax

Community Engagement + Awareness Campaign

The Ask:

Fiesta Auto and Tax Services wanted to make a big splash in Northern California’s Hispanic communities. The goal: boost brand visibility, create engagement, and get those door swings for their local franchises.

The Answer:

We went all-in with a fun and strategic approach to dominate the scene! Fiesta’s branding blitz stretched across 38 locations and 8 markets, bringing their services straight into the heart of everyday spaces. The campaign spanned 6 months and hit the ground running with key components:

84 Laundry Mats + 1M Door Hangers + 334 C-Stores + 184 Pump Toppers + 500 loads of laundry!

With this multi-layered strategy, we ensured Fiesta stood out exactly where their customers were already hanging out. From laundry mats to gas stations, the campaign didn’t just talk to consumers, it engaged them across multiple touchpoints, delivering consistent brand visibility.