San Pellegrino
Delightways Tour
The Ask:
San Pellegrino wanted to ditch boring handouts and serve up a sampling experience as refreshing as their drinks—one that mixed tech, taste, and a little adventure.
The Answer:
Enter the first-ever Social Media Vending Machine, where a simple QR scan unlocked a free sip of sparkling goodness. We took over Grand Central, Pioneer Square, and San Francisco Pier, adding local surprises—like free bike rides in SF—plus a vintage truck and pop-up citrus groves to transport consumers straight to the Mediterranean.
The Impact:
Thousands of QR scans, endless fizzy moments, and a social media splash that made San Pellegrino the talk of the town. Who knew sampling could be this bubbly?
The Services:
- Secured & Negotiated High-Traffic Locations
- Managed All Production
- Set Up & Strike Execution
- Location Scouting & Procurement
- Social Media Vending Machine Development & Execution
- Sampling Distribution Management
- Staffing & Brand Ambassador Coordination
- Logistics & On-Site Operations
- Market Research & Consumer Insights
- Ideation & Custom Experience Development
- Field Team Oversight
- Experiential Activation Execution
- Budgeting & Value-Added Negotiation
- Performance Tracking & Reporting
