Tourism Australia Marketplace (AMNA)
A G’day in LA
The Ask:
After two years of closed borders, Tourism Australia needed a grand comeback, reconnecting North American travel agents with 125 Australian suppliers. The goal? Make it crystal clear—Australia was open and ready for business.
The Answer:
We transformed the westdrift Manhattan Beach into a mini-Australia, branding the hotel inside and out—from pop-up kangaroos to a coffee cart pouring flat whites. Meetings flowed seamlessly, a hybrid setup linked continents, and an outdoor takeover featured a dazzling light show and a 360-photo booth. Every moment screamed, “Welcome back to Oz!”
The Impact:
Over 250 attendees, an 80% surge in supplier business, and a renewed love affair with Down Under. Australia was officially back on the map.
The Services:
- Location + Scouting
- Venue Negotiation
- On-Site Logistics
- Print Production
- Production Management
- Hybrid Meeting AV
- Staffing
